PPT Slide
A company’s brand is a strategic asset
- Avoid diluting it with a mediocre web store
- Leverage the internet to build your brand and reinforce the same message from multiple touchpoints (web, call centers, wireless, bricks and mortar)
Support personalized recommendations/cross-sells
- Increase conversion rates (browse to buy)
- Increase basket size(through cross sells, better navigation)
- Increase customer retentionand loyalty