Why Data Mining and E-Commerce are a match made in heaven (or in the data warehouse):
- Clickstreams at sites provide data that dwarfs large warehouses built in previous years
- Designed correctly, sites can assign many attributes to content on web pages, customers, products, purchases.
- Data is collected electronically at the webstore and it is clean (no painful legacy transformations)
- Insight derived from data mining analysis is easily turned into action, closing the loop with the transactional systems
- ROI is easy to measure at a webstore
E-Commerce: the Killer Domainfor Data Mining (II)