Mining E-commerce Data: Challenges and Stories from the Trenches
Overview
E-Commerce: the Killer Domain for Data Mining
PPT Slide
Data Mining becomes Important
Blue Martini Software
The Webstore is an Experimental Laboratory
Perils of Components
Closing the Loop
Architectural Decisions
Architectural Decisions (II)
Story I - Mysterious Birth Years
Challenge I - Dates
Story II - Gender Mystery
Challenge II - Unknown vs. N/A
Challenge II’ - Product Hierarchies
Story III - Low Conversion Rates
Challenge III - Changing Sites
Story IV - Analyst numbers
Challenge IV - Scalability
More Challenges
Business Challenges
Summary
Email: ronnyk@bluemartini.com
Home Page: http://robotics.stanford.edu/~ronnyk