Architectural Decisions (II)
Provide automatic ETL (Extract/Transform/Load) to build Data Warehouse, cutting the 70-90% data preparation step in KDD dramatically
Provide access to syndicated data (Acxiom) About 60 customer attributes
Personalization rules engine runs at the webstore, providing cross-sells, recommended images, assortments, etc.
ShipToStore closes the loop, allowing model scores to be shipped back to store for personalization