Embedding Data Mining Technology in E-Commerce Applications

6/28/99


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Table of Contents

Embedding Data Mining Technology in E-Commerce Applications

Bodies in the Chasm

Technology Adoption Life Cycle

Vertical Solutions: the Way Out of the Chasm

Case Study: Blue Martini Software

Value Proposition

Experiments in the Real World

Problem: Complex System

Problem: Who is the User?

Issue: Web Store vs. Data Warehouse

Problem: Customer Signature

Problem: Dates

Product Hierarchies

Machine Learning Algorithms

Summary (1 of 2)

Summary (2 of 2)

 Author: Ronny Kohavi

Email: ronnyk@bluemartini.com

Home Page: http://robotics.stanford.edu/~ronnyk