Experiments in the Real World
Experiments in bricks-and-mortar stores are hard. Here is a “log” from Why We Buy: the Science of Shopping:
She's in the bath section. She's touching towels. Mark this down -- she's petted one, two, three, four of them so far. She just checked the price tag on one. Mark that down, too. Careful, her head's coming up -- blend into the aisle. She's picking up two towels from the tabletop display and is leaving the section with them. Get the time. Now, tail her into the aisle and on to her next stop.
EnviroSell Inc. goes through 14,000 hours of store videotapes a year to do behavioral research.
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