Machine Learning Algorithms
Problem: data mining vendors are shrinking
- Nov 98: DataMind changes to a vertical solution provider (1-1 marketing) as RightPoint.
- Nov 98: Gentia acquired Compression Sciences' K.wiz
- Dec 98: Yahoo acquired HyperParallel
- Jan 99: SPSS acquired ISL Clementine
- June 99: Oracle acquires Thinking Machines’ Darwin
- June 99: Unica announces move to marketing automation
Few vendors are setup for OEM relationships
Solution: mix of build (e.g. transformations) and buy (e.g., C5.0)